The Milky Way is new kids & teens store in the beating heart of the beautiful town Bruges.

Cool brands in the house: Bobo Choses, Morley, Simple Kids, Main Story, The Animals Observatory, Bellerose, ...

The owner of the boutique, Ruth Decaesstecker, has a long career in fashion and retail so it was in the end inevitable that one day she would start her own business. Why kids & teens? First of all: this fashion is soooo much fun! Vibrant colors, cool brands, slow fashion, great Belgian & European designers, and most of all: no rules! Welcome! And do not forget to make a mess!!